Targeting Buyers with Your Keywords

The very best way to substantially decrease the number of visitors bouncing off your website is to be more selective when it comes to your keyword options. Long-tail keywords do simply that.

So What is a Long Tail Keyword?

As you probably might know, a keyword does not have to be just one word like “golf” or “shoes”. It can contain more than one word; therefore, a long tail keyword is simply that. If we were to take the keyword “shoes” and transform it into a long-tail keyword, it would look something like: “white running shoes for females”. Much more relevant right?

Long Tail Keywords Convert More Sales

It’s not unexpected though, of course, they’re going to convert in more sales. The reason is that people are more specific regarding what they want to discover in the online search engine. Someone who searches for “white running shoes for ladies” is a purchaser. They are a buyer since they know exactly what it is that they’re looking to buy. And if it’s your site that turns up and provides an answer, a service if you like, to their requirement (the shoes), then you’re going to make that sale!

In every case, such particular searches are more likely to transform into sales than generic searches that tend to be geared more toward the type of research that consumers usually do before making a buying choice.

However, here’s the best bit …

Long-tail keywords are much easier to rank for than the more generic single keyword or double keyword phrases.

Let’s use the shoe example again. Let’s say your site offers white running shoes for females. To start with, you may have considered using a generic phrase such as shoes.

However, if you were to opt for “shoes” as the keyword, you’d be facing substantial competition from websites such as and It would be difficult-pressed to knock any of those websites off the first page of the search engine result unless you’re wishing to invest LOADS of money at a time.

More importantly, shoes are absolutely not the very best keyword for you to be pursuing anyhow. Simply because many individuals who are searching for that keyword could be searching for any kind of shoe. Mrs Bloggs is preparing to run the London Marathon, she types “shoes” into the search engine and gets the most recent six-inch stiletto from Jimmy Choo! Not what she was trying to find.

They’re probably not declaring to themselves …

“I’m trying to find a brand-new set of running shoes that will give me maximum support when training for the London Marathon this year”.

If they were they’d be looking for something other than “shoes”.

Here are a few extremely specific keyphrases that relate to consumers who are much succeeding on in the purchasing cycle. A least at action three, most likely at step four and possibly step five:

  • California mountain climbing tours
  • newbie mountain climbing in California
  • guided mountain climbing trips
  • establish Shasta household climbing tours

Naturally, these are simply a few examples. I’m sure you might consider many more. Nevertheless, the point is twofold:

  1. The long-tail keywords are a lot easier to rank for.
  2. Individuals who browse the search by using long-tail keywords are much more likely to end up being purchasers!