20 Statistics That Will Change the Way You Look at Internet Marketing

20 Statistics That Will Change the Way You Look at Internet MarketingWhen running any business, information about your niche is critical in order to develop best practices or avoid making unnecessary blunders. When used properly and consistently, information can have a positive impact on business and profitability. When ignored, business owners may be left scratching their heads, wondering why their business went down in flames. Of particular usefulness in the field of internet marketing is statistics: these pieces of data compiled by from thousands and sometimes millions of users can often give us, those who have any component of their business that uses the web, a clear and obvious path through the mountain of information that we have to sift through daily. Below, I have compiled a list of 20 surprising statistics that will change the way you look at internet marketing, and have also including links on getting you up to speed on any areas that you may have deficiencies in.

Happy reading!


1. 62%

That’s the amount that that you’ll save by using inbound marketing, as it has been found that inbound marketing costs 62% less per lead than traditional marketing practices. This statistic clearly shows that using inbound marketing, which simply involves the use of interesting and engaging content to attract customers, is a viable marketing strategy. By crafting an effective inbound marketing strategy, you’re actually saving money and developing a far more cost-efficient marketing strategy, allowing you to save on your bottom line.  In fact, Hubspot refers to inbound marketing as “the most effective marketing method for doing business online”.  If you need help developing your own inbound strategy, Hubspot has a great guide on how to create a complete inbound marketing plan.

2. 3x

Per dollar spent, content marketing generates 3x as many leads as traditional marketing. In other words, an effective content marketing strategy (such as the use of blogging or youtube video content) will bring you three times as many leads than with the traditional boring marketing efforts.

3.  80%

The percentage of decision makers who prefer to get their content from articles rather than advertisements. With people becoming more and more wary of traditional advertising tactics, the “passive” methods of content marketing, which aim to educate and entertain consumers, is becoming more and more palatable to those who are able to make influential decisions.

4. 97%

Companies with an active blog report getting 97% more leads than those without one.  Active blogging leads to fresher content that is more relevant to consumers, and also pays homage to the search engine overlords, encouraging them to rank your content better. With so many businesses questioning the financial returns of blogging, this is a clear answer that active blogging can have a significant impact on a business’s bottom line.

5. 83%

Have you been delaying focusing on your email list? Well this statistic should convince you otherwise, as customers who receive email marketing spend 83% more on that product than persons who have received email outreach.  You can go with a paid service such as Aweber, but there are also other free options such as Mailchimp.

6. 5x

Not interested in your content going viral? Shared content is 5x more likely to result in a purchase than non-shared content. This statistic gives a compelling reason for internet marketers to care about social media efforts and get others interacting with your content over social media.

7. 55-64

This is the age group that is the fastest growing segment on Twitter, with this age group registering a 79% increase since 2012. Meanwhile, other social media platforms have also seen in an increase in older users, with both Facebook and Google + noting that the fastest growing segment on their platforms are the 45-54 age group, with Facebook registering a 46% increase and Google + registering a 56% increase since 2012. This is just another piece of evidence that suggests that social media isn’t just for kids any more.


People spend 4x more time on Tumblr and Pinterest than Twitter! This fact can probably be explained by the fact that people are visual creatures, and our attention is more likely to be held by a series of pictures about cake than Tweets about them! With people spending more time on these visually oriented sites, it may give web owners something to think about as they develop a social media strategy.

9. 1.2 billion

Probably the most surprising statistic of them all is that Google+ receives more traffic than facebook – registering 1.2 billion visits per month as opposed to Facebook’s 809 million. This puts into perspective how effectively Google has leveraged its strength in the search engine industry to climb to the top of the social media world. If you have no idea on how to market on G+, just check out this handy guide from the Social Media Examiner.


10. 72%

Have you been ignoring tailoring your business for tablet usage? If not, this statistic might change your mind, as it has been found that 72% of tablet owners make purchases from their tablet each week, showing a surprising willingness of persons with these mobile devices to spend money while using them.

11. 50%

50% of mobile users use their mobile as their primary internet source. Put simply, people are finding it easier and more convenient to access the internet from their mobile device, which is can fit in your pocket and can be switched on at the flick of a finger, as opposed to lugging around a laptop that weighs several pounds or wait for the PC to boot up.

12. 61%

The percentage of people who have a better opinion of brands when they offer a good mobile experience. By making sure that your website is optimized for mobile browsing, you too can increase the chances of customers having a more positive experience of your brand, leading to higher sales and more customer satisfaction.

13.  80%

The percentage of time people spend on mobiles using apps. With such a large percentage of persons accessing the internet and doing tasks through apps, the time has never been better to invest in apps that potential customers can find useful.

14.  1.2 billion

One of the more recent estimates of the number of people worldwide who have accessed the internet through their mobile devices. With internet-enabled smartphone uptake rapidly growing in the developing markets of Latin and South America, Africa, and Asia, look for this number to greatly increase in the following years, providing huge new markets for those who  have websites optimized for mobile usage.

15. 2.5x

Asia has 2.5x more internet users than any other continent in the world, with over 1.2 billion people regularly accessing the internet. Sorry guys, but this is one statistic where the USA is not #1, as internet penetration has greatly increased in the last few years in developing countries.

16. $1.5 trillion

The amount of money that global ecommerce is set to make this year. While in previous years this number was driven by North American markets, this year the Asian market is poised to become the leader in total ecommerce sales.

17. $3 billion

The amount that Tammy Everts of Radware estimates that businesses lose due to slow shopping cart processing. With businesses estimated to lose $18 billion worth in shopping cart products are abandoned, and 18% of all customers abandoning their shopping cart due to slow  page load times, that’s a lot of money lost just because your shopping cart is too slow.

18. 250 milliseconds

The amount of time that makes a difference over whether a person will return to your website. If your website is even 250 milliseconds (that’s quarter of a second) slower than the website of your competitor, visitors will be more likely to choose visiting a competitors site over yours.

19. 64%

The percentage of customers you’ll lose if they’re unsatisfied with your site, demonstrating the importance of customer satisfaction.  With another site being a quick Google search away, if customers are unsatisfied there is often little reason for them to return to your site.

20. 100 milliseconds

The amount of time that Amazon found impacted 1% of sales. For every 100 milliseconds extra or less in page load time, Amazon experienced a corresponding 1% decrease or increase in sales. For many businesses, just a small decrease in page load speeds can make a huge increase in sales.

Have any of these statistics changed the way you do business online? I’d love to hear your thoughts in the comments section below!


How to Make a Full Time Income from Part Time Hours

Full Time Living on Part Time HoursFor a number of different reasons, the dream of making  a full time income while only working part time hours is one that is both desired and elusive. For some people, their dream is to determine whether their part time career can make them enough money to support them if they decide to quit their 9-5. For others, they need to make a significantly larger income than they already are. And for some, they simply want to be able to enjoy life without having to work the 40 hours per work. They want to kick back, maybe have a round of golf or play with their children.

Then reality hits.

Children to feed, a mortgage to repay, or maybe a student loan hanging over our heads mean that we simply can’t afford to dream about making a living off part time hours.

Or can we? Continue reading

How To Become an Online Authority

Photo Courtesy of Green Leads

Photo Courtesy of Green Leads

You’re browsing through the internet, sharpening your content creation skills when you finally decide that you want to sharpen your writing skills. Maybe you’re already pretty good, but you believe that extra 1% improvement may be just what you need to drum up new business.

On a whim, you decide that instead of downloading another book to your Kindle, you wante something that you could hold, something that you could touch and feel, technology be damned. You wander down to your local bookstore for something that will teach you about writing, something that both help you and entertain you.

You look through the nearly empty store a bit before your eyes settle on one particular book. Stephen King’s “On Writing” settles in your vision, and you leaf through a few pages before disturbing the cashier’s quest for a new high score on Bejeweled and leave the store.

There’s a reason why you bought that particular book.

Welcome to the world of authority.

Becoming an authority in your field is one of the most useful and critical things that you can do to further your business or website. People are more likely to purchase from an authority or expert, so that means that you can increase your bottom line. Of course, as an authority, they will trust you more as well, giving your ideas and information more weight and credence. Not only that, your website can enjoy the benefit of traffic, as authorities command more traffic and traffic of a higher quality.

But how do you become an online authority? It’s much easier said than done. Here are 8 specific and actionable tips that will help you to become the online authority that you’ve always wanted to be.

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How One Simple Secret Will Get You to Rank On Page 1 of Google

Simple Secret to ranking on page 1 of Google

Image Courtesy of Susan May

Are you one of those writers who follow the unwritten rules of SEO?

Do you meticulously count the amount of keywords that you put into every article to reach that “perfect” keyword density?

Maybe you have contracted out to Fiverr to spread your backlinks around as part of your grand SEO strategy?

Do you make sure that even your pictures have your keywords or phrase?

Here’s the little secret that I found out about how to rank on page 1 of Google:

None of that really matters.

That’s right. You’ve been fooled. Bamboozled. Hoodwinked.

Maybe it once mattered greatly. Or maybe it still matters a bit. It’s hard to decide, as many people have tried and failed to keep up with the way that Google and other web search engines rank webpages. In fact, many experts don’t even know when Google changes its search algorithms until they publicly say so.

What does matter, however, is that there is one simple technique to let you rank on page 1 of Google.

You don’t have to spend money on any so called SEO experts, or replicate any strange black hat SEO strategies.

It’s a simple method should be in great demand, yet none of the vaunted SEO guru’s seem to be talking about it.

It’s something that will have even sites with the tiniest bit of web traffic leap up the search charts. In fact, this simple hack works best for people who have little traffic and can’t afford expensive SEO tools or consultants.

What is this secret?

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7 Common Mistakes That New Bloggers Make – And How to Avoid Them

Avoid common blogging mistakes

Photo Courtesy of Wikipedia

The number of blogs that currently exist is huge, and it’s growing every day. For example, there are over 63 million WordPress.com blogs alone. Meanwhile, 100,00 new blogs are being added every day. It is clear that more and more people are becoming interested in the power of blogging.  Whether to gain leads for their business, display their expertise, or simply to let others know about their personal life, blogs have become a popular means of communication all around the globe.

Unfortunately, many of these blogs end up failing. They don’t get the traffic that is desired, the comments section is a barren wasteland, and they get zero referrals or leads.

However, that doesn’t have to be you. There are ways to avoid the common mistakes that  lead to blog failure and raise the chances of running a successful blog.

Here are the seven most common mistakes that new bloggers make, and how to avoid the mistakes and succeed at blogging.

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4 Rules About Blogging You Need to Break

Breaking the blogging rules

Photo Courtesy of Edward Simpson

Rules are an important part of life – they help keep activities organized, and they also prevent others from wasting time or effort in unproductive activities. In every aspect of our lives there are official and unofficial rules that need to be followed.

Blogging is no exception.

Almost every guide about blogging has a strict set of rules, and almost every expert blogger advises strict adherence to these rules. In almost every case, these expert bloggers are totally correct and justified in handing out their unbreakable rules about blogging.

Almost every case.

You see, there are times when these rules about blogging don’t help you. Times when these rules lead to ineffective content.

There are times when these rules need to be broken.

Here are four rules about blogging that you need to break:

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The Simple Guide to Forum Marketing

The rise of the internet has allowed small businesses and entrepreneurs to market their business without needing the same finances as the big budget corporations. No longer does it require tens or hundreds of thousands of dollars to reach your target audience. In fact, there are ways in which you can reach a relevant audience and advertise your skills and services without spending a dime. One of these methods is forum marketing.


What is Forum Marketing?

Forum Marketing is exactly what its name implies – using forums in order to market your business or service to new audiences. With forum marketing, you register for a relevant forum and display your skills and expertise through discussions and personal interaction on that forum.


The Benefits of Forum Marketing

There are a number of great benefits associated with forum marketing. These include:

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Why a Struggling Economy is Great News for Me

Photo Courtesy of 401(K) 2012

Photo Courtesy of 401(K) 2012


In case you haven’t noticed, the world economy is currently in a bit of a funk, to put the worldwide recession mildly

Worldwide, companies are feeling the pinch because people are spending less money.

Entire governments are defaulting on their loans.

Many companies have had to downsize or put their employees on rotating shifts in order to survive.

Those businesses who can’t weather the storm of long term losses have simply had to shut down.


And for me, that’s great news.

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Why You Need To Learn Content Marketing

Photo Courtesy of colros

Photo Courtesy of colros

The way in which people are deciding to buy has fundamentally changed.

Consumers are no longer trapped, forced to consume a static amount of information. Information that is littered with advertisements, calls to actions, or infomercials.

Consumers now have a choice.

And many consumers exercise this choice by simply turning off the traditional marketing channels. Enter commercial-skipping Tivo’s, efficient popup blockers, and even Gmail’s  new update that quietly disconnected promotional emails from your main folder, making them sit quietly in the corner while they silently pray that  you’ll open  them by mistake.

Thankfully, it’s not all gloom and doom for those looking to market their business. While changes have to be made, there are still ways in which you can reach your customers outside of the “traditional” marketing tactics.

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7 Beliefs That Limit Your Freelance Writing Earnings

Photo Courtesy of Wikipedia Commons

Photo Courtesy of Wikipedia Commons

Are you having problems with making the leap to becoming a successful freelance writer? Maybe you’re frustrated from swimming in the same pool of low paying clients, or you find landing these clients difficult.

Believe it or not, your problem may not be the economic downturn, or the large amount of cheap international writers.

No, your biggest problem may just be yourself.

You see, freelance writers handicap their careers and earnings with self-limiting beliefs that stop them from achieving a successful freelance writing career.

While there may be many people who repeat these beliefs ad nauseam, in reality many of these beliefs are either not true or only represent a small part of the bigger picture of the freelance writing industry.


Let’s have a look at 7 of the most popular beliefs that may be limiting your freelance earning potential:

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