When running any business, information about your niche is critical in order to develop best practices or avoid making unnecessary blunders. When used properly and consistently, information can have a positive impact on business and profitability. When ignored, business owners may be left scratching their heads, wondering why their business went down in flames. Of particular usefulness in the field of internet marketing is statistics: these pieces of data compiled by from thousands and sometimes millions of users can often give us, those who have any component of their business that uses the web, a clear and obvious path through the mountain of information that we have to sift through daily. Below, I have compiled a list of 20 surprising statistics that will change the way you look at internet marketing, and have also including links on getting you up to speed on any areas that you may have deficiencies in.
That’s the amount that that you’ll save by using inbound marketing, as it has been found that inbound marketing costs 62% less per lead than traditional marketing practices. This statistic clearly shows that using inbound marketing, which simply involves the use of interesting and engaging content to attract customers, is a viable marketing strategy. By crafting an effective inbound marketing strategy, you’re actually saving money and developing a far more cost-efficient marketing strategy, allowing you to save on your bottom line. In fact, Hubspot refers to inbound marketing as “the most effective marketing method for doing business online”. If you need help developing your own inbound strategy, Hubspot has a great guide on how to create a complete inbound marketing plan.
Per dollar spent, content marketing generates 3x as many leads as traditional marketing. In other words, an effective content marketing strategy (such as the use of blogging or youtube video content) will bring you three times as many leads than with the traditional boring marketing efforts.
The percentage of decision makers who prefer to get their content from articles rather than advertisements. With people becoming more and more wary of traditional advertising tactics, the “passive” methods of content marketing, which aim to educate and entertain consumers, is becoming more and more palatable to those who are able to make influential decisions.
Companies with an active blog report getting 97% more leads than those without one. Active blogging leads to fresher content that is more relevant to consumers, and also pays homage to the search engine overlords, encouraging them to rank your content better. With so many businesses questioning the financial returns of blogging, this is a clear answer that active blogging can have a significant impact on a business’s bottom line.
Have you been delaying focusing on your email list? Well this statistic should convince you otherwise, as customers who receive email marketing spend 83% more on that product than persons who have received email outreach. You can go with a paid service such as Aweber, but there are also other free options such as Mailchimp.
Not interested in your content going viral? Shared content is 5x more likely to result in a purchase than non-shared content. This statistic gives a compelling reason for internet marketers to care about social media efforts and get others interacting with your content over social media.
This is the age group that is the fastest growing segment on Twitter, with this age group registering a 79% increase since 2012. Meanwhile, other social media platforms have also seen in an increase in older users, with both Facebook and Google + noting that the fastest growing segment on their platforms are the 45-54 age group, with Facebook registering a 46% increase and Google + registering a 56% increase since 2012. This is just another piece of evidence that suggests that social media isn’t just for kids any more.
People spend 4x more time on Tumblr and Pinterest than Twitter! This fact can probably be explained by the fact that people are visual creatures, and our attention is more likely to be held by a series of pictures about cake than Tweets about them! With people spending more time on these visually oriented sites, it may give web owners something to think about as they develop a social media strategy.
9. 1.2 billion
Probably the most surprising statistic of them all is that Google+ receives more traffic than facebook – registering 1.2 billion visits per month as opposed to Facebook’s 809 million. This puts into perspective how effectively Google has leveraged its strength in the search engine industry to climb to the top of the social media world. If you have no idea on how to market on G+, just check out this handy guide from the Social Media Examiner.
Have you been ignoring tailoring your business for tablet usage? If not, this statistic might change your mind, as it has been found that 72% of tablet owners make purchases from their tablet each week, showing a surprising willingness of persons with these mobile devices to spend money while using them.
50% of mobile users use their mobile as their primary internet source. Put simply, people are finding it easier and more convenient to access the internet from their mobile device, which is can fit in your pocket and can be switched on at the flick of a finger, as opposed to lugging around a laptop that weighs several pounds or wait for the PC to boot up.
The percentage of people who have a better opinion of brands when they offer a good mobile experience. By making sure that your website is optimized for mobile browsing, you too can increase the chances of customers having a more positive experience of your brand, leading to higher sales and more customer satisfaction.
The percentage of time people spend on mobiles using apps. With such a large percentage of persons accessing the internet and doing tasks through apps, the time has never been better to invest in apps that potential customers can find useful.
14. 1.2 billion
One of the more recent estimates of the number of people worldwide who have accessed the internet through their mobile devices. With internet-enabled smartphone uptake rapidly growing in the developing markets of Latin and South America, Africa, and Asia, look for this number to greatly increase in the following years, providing huge new markets for those who have websites optimized for mobile usage.
Asia has 2.5x more internet users than any other continent in the world, with over 1.2 billion people regularly accessing the internet. Sorry guys, but this is one statistic where the USA is not #1, as internet penetration has greatly increased in the last few years in developing countries.
16. $1.5 trillion
The amount of money that global ecommerce is set to make this year. While in previous years this number was driven by North American markets, this year the Asian market is poised to become the leader in total ecommerce sales.
17. $3 billion
The amount that Tammy Everts of Radware estimates that businesses lose due to slow shopping cart processing. With businesses estimated to lose $18 billion worth in shopping cart products are abandoned, and 18% of all customers abandoning their shopping cart due to slow page load times, that’s a lot of money lost just because your shopping cart is too slow.
18. 250 milliseconds
The amount of time that makes a difference over whether a person will return to your website. If your website is even 250 milliseconds (that’s quarter of a second) slower than the website of your competitor, visitors will be more likely to choose visiting a competitors site over yours.
The percentage of customers you’ll lose if they’re unsatisfied with your site, demonstrating the importance of customer satisfaction. With another site being a quick Google search away, if customers are unsatisfied there is often little reason for them to return to your site.
20. 100 milliseconds
The amount of time that Amazon found impacted 1% of sales. For every 100 milliseconds extra or less in page load time, Amazon experienced a corresponding 1% decrease or increase in sales. For many businesses, just a small decrease in page load speeds can make a huge increase in sales.
Have any of these statistics changed the way you do business online? I’d love to hear your thoughts in the comments section below!